Sunday, 22 April 2018

How-to: Content Development Plan (Re-post)


It's one of those cases of deja-post; did I imagine posting this about three years ago, or I did I actually post it and now can't find it. Or the draft. Or the backup. Or the site I posted to.

Since I'm trying to persuade a client of the need for a content development plan, let's assume this is new to everyone...

Friday, 20 April 2018

Opinion: Back to Reality

Another deja-post that I drafted when I quit my last full-time (two-and-a-half jobs) employment. What can change in three years? More than you think. Less than you expect.

How does one part-time, 2.5 days a week job turn into 2.5 full-time jobs? When you start with two incompatible full-time job descriptions mashed together. Then your only member of staff leaves and the new bod goes on extended sick leave.

Wednesday, 18 April 2018

Microsites, minisites and weblets, part VI


When micro isn't micro any more

What is a Microsite? If you don't like the long and less than helpful Wikipedia definition, then the key characteristics of a micro-site compared to corporate websites could be summarised as:

Tuesday, 17 April 2018

Microsites, minisites and weblets, part V


The downside of micro-sites

Despite the stated benefits, the more micro-sites you add, the more drawbacks emerge.

Monday, 16 April 2018

Microsites, minisites and weblets, part IV


Benefits of the micro-site

Based on our list of attributes given in Part I, the micro-site allows you to be specific and narrowly focussed on content or a message;, much narrower than the usual broad spread of your regular activities. But that's not all.

Saturday, 14 April 2018

Microsites, minisites and weblets, part III


A word about weblets

So Microsoft uses weblets to describe features on its Enterprise Portal software; that's not what the guys at NASA (below) were talking about.

Picking up on "usually maintained by a single individual or organization and located at a single site" then sites such as or About.me could be considered as hosting platforms for 'weblets'.

Friday, 13 April 2018

Microsites, minisites and weblets, part II


Image: microsites from for and movie Hostiles In Part I we attempted to define microsites, minisites and weblets and got bogged down in the myriad possibilities of what these things may or may not contain. Let's look at some examples instead.